Friday, September 21, 2012

JK Agro reopens wazwan outlets

Sales worth Rs 80,000 in five days

With new and hygienic packing, world famous Kashmiri Wazwan made and tinned by J and K State Agro Industries Development Corporation Ltd (JK Agro) has witnessed sales worth Rs 80,000 in last five days.


JK Agro re-launched its wazwan outlets on Tuesday at three places in the Valley to cater to the increasing demand from tourists and locals.


 According to the JK Agro, these outlets were started in December last year but were later stopped due to the dearth of funds.


“We have re-launched Wazwan this holy month as we had received enough demands from our customers. On the first day we made revenue of Rs 30000 which was more than our expectations,” Managing Director JK Agro Abdul Majeed Bhat told Kashmir Reader.


He added that it has so far made sales worth Rs 70000 in five days and on an average they witness a sale of 15000 daily at their three outlets.


In the new packing, one tin of Wazwan includes eight pieces of three varieties: Rista, Lehvi Kabab and Gushtab with a validity of 12 months.


“We are registered with the Food Processing Ministry of India and our product is different than others. In terms of quality or in terms of taste it is all together different.” Bhat said.
He added that they have a famous Waza (master chefs) Ghulam Mohammad Bandair who makes Wazwan, which they later sent to Khunmoh Plant where they add preservatives and pack it.
He said that their wazwan is almost Rs 50 cheaper than private processors and restaurants.    


With its three outlets in Srinagar at Tourist Receipt Centre, Lal Mandi and Airport and two outlets in Jammu at Shastri Nagar and Katra the department is now planning to increase the number of its outlets.


“There is an enormous demand for our product and we have given few locations to the government and within a short time we will be receiving green signal. We have also given proposal to the Estates and within three days we would be having our outlet there as well,” Bhat said.


He added that other places like Hyderpora, Lalchowk and Boulevard have been located for new outlets.
With new and hygienic packing, world famous Kashmiri Wazwan made and tinned by J and K State Agro Industries Development Corporation Ltd (JK Agro) has witnessed sales worth Rs 80,000 in last five days.


JK Agro re-launched its wazwan outlets on Tuesday at three places in the Valley to cater to the increasing demand from tourists and locals.


According to the JK Agro, these outlets were started in December last year but were later stopped due to the dearth of funds.


“We have re-launched Wazwan this holy month as we had received enough demands from our customers. On the first day we made revenue of Rs 30000 which was more than our expectations,” Managing Director JK Agro Abdul Majeed Bhat told Kashmir Reader.


He added that it has so far made sales worth Rs 70000 in five days and on an average they witness a sale of 15000 daily at their three outlets.


In the new packing, one tin of Wazwan includes eight pieces of three varieties: Rista, Lehvi Kabab and Gushtab with a validity of 12 months.


“We are registered with the Food Processing Ministry of India and our product is different than others. In terms of quality or in terms of taste it is all together different.” Bhat said.


He added that they have a famous Waza (master chefs) Ghulam Mohammad Bandair who makes Wazwan, which they later sent to Khunmoh Plant where they add preservatives and pack it.
He said that their wazwan is almost Rs 50 cheaper than private processors and restaurants.

  
With its three outlets in Srinagar at Tourist Receipt Centre, Lal Mandi and Airport and two outlets in Jammu at Shastri Nagar and Katra the department is now planning to increase the number of its outlets.


“There is an enormous demand for our product and we have given few locations to the government and within a short time we will be receiving green signal. We have also given proposal to the Estates and within three days we would be having our outlet there as well,” Bhat said.


He added that other places like Hyderpora, Lalchowk and Boulevard have been located for new outlets.Meat dealers of Kashmir are pitching for providing incentives for sheep raring to increase the local mutton production, which can stop the flight of capital.
 

No comments:

Post a Comment