SRINAGAR:
As Kashmir witnessed an unusual hot summer this year, sales of air conditioners have increased enormously, which according to the electrical dealers is first time phenomena in the Valley.
“I have alone sold 380 air conditioners in just six months this year, which is indeed a massive sale. Last year I did a sale of around 70 air conditioners, most of them were installed in Mosques. But this year it was beyond my expectations,” said Ajaz Ahmad Rather owner of MS Electronics.
Soaring temperatures have forced people here to use air cons in homes as well other places but some private offices are preferring it most as the rising temperatures affect their work output, Rather said.
“Few years back if some one needed a air conditioner here, we have to get it on order because of its occasional market but now we stock in bulk,” said Rather.
Rather, who deals in Hitachi, LG, Toshiba air cons, said people prefer different brands and specifications according to their requirement and budget but it is the LG which tops the list of preference. “The price range at our shop starts from Rs 28990 to above Rs1 lakh,” he said.
The Kashmir Valley this year has witnessed an unusual increase in temperatures. The mercury soared above 35 degrees Celsius, which has pushed people to buy the cooling gadgets like air conditioners.
The dealers said air cons have topped the list as compared to other cooling gadgets.
Asif Raja, manager at Hubsun, LG’s distributor for Kashmir, told Kashmir Reader, “The range is available from Rs 25000 onwards for hot and cold air conditioners and the demand is very high.” “Earlier only elite class used to install air conditioners in their offices and houses but now the soaring temperatures have forced even middle class families to purchase them,” Raja added.
He said another reason for increase in sales is due to reasonable price range available, which is within the reach of customers besides less electricity consumption.
Another dealer at Maharaja Bazar, Adil Electronics added that the electric fans are being slowly replaced by air conditioners.
According to the Adil, air conditioners nowadays consume less electricity. “It used to be the burden due to its high electricity consumption but now the new technology has very low electricity consumption.”
As Kashmir witnessed an unusual hot summer this year, sales of air conditioners have increased enormously, which according to the electrical dealers is first time phenomena in the Valley.
“I have alone sold 380 air conditioners in just six months this year, which is indeed a massive sale. Last year I did a sale of around 70 air conditioners, most of them were installed in Mosques. But this year it was beyond my expectations,” said Ajaz Ahmad Rather owner of MS Electronics.
Soaring temperatures have forced people here to use air cons in homes as well other places but some private offices are preferring it most as the rising temperatures affect their work output, Rather said.
“Few years back if some one needed a air conditioner here, we have to get it on order because of its occasional market but now we stock in bulk,” said Rather.
Rather, who deals in Hitachi, LG, Toshiba air cons, said people prefer different brands and specifications according to their requirement and budget but it is the LG which tops the list of preference. “The price range at our shop starts from Rs 28990 to above Rs1 lakh,” he said.
The Kashmir Valley this year has witnessed an unusual increase in temperatures. The mercury soared above 35 degrees Celsius, which has pushed people to buy the cooling gadgets like air conditioners.
The dealers said air cons have topped the list as compared to other cooling gadgets.
Asif Raja, manager at Hubsun, LG’s distributor for Kashmir, told Kashmir Reader, “The range is available from Rs 25000 onwards for hot and cold air conditioners and the demand is very high.” “Earlier only elite class used to install air conditioners in their offices and houses but now the soaring temperatures have forced even middle class families to purchase them,” Raja added.
He said another reason for increase in sales is due to reasonable price range available, which is within the reach of customers besides less electricity consumption.
Another dealer at Maharaja Bazar, Adil Electronics added that the electric fans are being slowly replaced by air conditioners.
According to the Adil, air conditioners nowadays consume less electricity. “It used to be the burden due to its high electricity consumption but now the new technology has very low electricity consumption.”
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